This particular specialization requires the completion of six courses, but you can take each one at your own pace, and if you want to take a break in between, that’s fine, too. Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology. The basics covered in this Digital Marketing free course include what is digital marketing, the history of digital marketing, and the global impact of digital marketing.

Regardless of the position, success as a digital marketer requires creative and technical savviness, ability to think outside the box, and a knack for persuasion. In addition to gaining experience in your role, earning a bachelor’s degree can provide the relevant experience and knowledge needed to advance in your career. Please note that GL Academy provides only a part of the learning content of our programs. Since you are already enrolled into our program, please ensure that your learning journey there continues smoothly.

Advertising – Advertising is a significant marketing element, and developing skills specific to advertising on various online channels is essential. Following one strategy for all online and social media channels usually will not work; hence knowledge of every platform is necessary. We offer a range of both short and comprehensive courses covering all aspects of digital marketing from social media to mobile, from eCommerce to search marketing, from strategy to analytics. TikTok used to be a new, rising platform, but now it’s a preeminent social media channel — sitting among major players such as Instagram and Facebook.

What is Facebook Blueprint certification?

In most large campaigns, Digital Marketers will spend significant time planning each component, including social media strategy, content marketing strategy, and so on. Analytics also plays a huge role in successful strategic digital marketing. Institute rules around how long to wait if an ad or campaign is delivering results, monitor their performance closely and change course if needed. Digital marketing certifications are designed to cover the latest tactics, tools, and strategies that aspiring digital marketing professionals need.

Online SEO Training – Yoast

It’s free, comprehensive, user-friendly, accessible, and well-respected by industry professionals. Anyone who is serious about committing time and money to learning the ins and outs of digital marketing would benefit from this bundle. Diploma in Retail Management for you if you are selling products rather than services. By the end of these courses, your sales management skills will be at the next level, and you’ll have given your sales career a real boost. A digital marketing course should cover all types of digital marketing, helping aspiring Digital Marketers round out their skills and knowledge of all the digital marketing channels they will likely end up using on the job.

The free online course will help you understand the consumer journey for a product or service, understand a brand’s purpose, know about new media and communication channels, and much more. Most digital marketing training programs do not cover these broad topics and only stick to the basics. In addition to these softer concepts, the course also covers how to address facebook marketing, AdSet set-up guide, types of Ads, and types of audiences. Once you have completed your primary education with a bachelor’s degree, the next step is to take up free digital marketing courses. This will help you understand the basics of digital marketing and give you an idea of what specific skills you would need to learn further. These free certificate courses are like an overview or an introduction to the field of digital marketing.

This Nanodegree program accepts all applicants regardless of experience and specific background. Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule. Simplilearn’s Digital Marketing Master’s program helped me get a Digital Marketing Manager position for one of Jamaica’s leading Advertising Agency. I am currently enrolled for Digital Marketing Masters Course with Simplilearn.